BUILD. RELAX. REPEAT.

Hey, it's me. I set aside $10,000 and gave myself 18 months to figure out if a regular person can build real income from scratch. I'm documenting everything. The wins, the losses, and the money. Especially the money.

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what this is

I have a day job. I'm not quitting it. I don't have connections or a following or a system that's been "proven" by anyone.

I wanted to know if the tools available right now, the ones everyone talks about, actually work when a normal person uses them. So I'm trying it. $10,000, 18 months, and I'll publish the real numbers every week. Even when they're ugly.

where the money goes

If this experiment makes money, I don't keep all of it. Every dollar of profit gets split into thirds:

reinvested
Back into the next experiment. This is how the flywheel works. Each win funds the next attempt.
founder
To me, for my time. I'm not pretending this is charity. I'm working evenings and weekends.
donated
To a cause you pick. Every quarter I'll put up options, you vote, and I post the actual receipt. Not "I gave to charity." The receipt.

If I lose money, I eat the loss. That's on me. But even then, the documentation might save someone else from making the same mistakes.

latest

february 17, 2026

day 4: i barely showed up. the agents launched a company.

Light day for me. The agents identified 72 prospects, built 4 websites, and launched a third venture. Also: we're 98% through our weekly token budget and it's Tuesday.

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active ventures

venture #1 — live

freelance writing service

SEO blog posts, product descriptions, email sequences. AI-assisted, human-edited. Gigs live on freelance platforms.

spent: $0 earned: $0
venture #2 — building

niche service directory

Hyper-focused directory connecting homeowners with local service providers. SEO-driven, lead-gen revenue. Waiting on search engines.

spent: $10 earned: $0
venture #3 — validating

local website service

Build websites for local businesses that don't have one, then pitch them directly. Done first, sold second.

spent: $10 earned: $0

this is either going to be a good story or a cautionary tale. either way, you'll get the real version.